Here's what most WordPress agencies won’t tell you: deployment is a nightmare.
Sure — WordPress powers ~43% of the web — but behind those millions of sites lies a dirty secret: most teams are still deploying like it’s 2010. FTP uploads, manual database exports/imports, hoping you remembered to update that one plugin, praying nothing breaks when you push to production.
I recently worked with a client who embodied this pain: every deployment was a multi-hour ordeal involving checklists, backup anxiety, and inevitable “why isn’t this working?” moments. The team was capable, but they spent more time on deployment logistics than building features.
They asked me to fix it. And I did.
Here’s what we built:
git add .
git commit -m "Add new landing page with custom template"
git push origin main
# ☕ Coffee break
# ✅ Live on production. Everything just works.
That’s it. One git push deploys:
No SSH sessions. No manual database work. No “did you remember to activate that plugin?” Slack messages.
WordPress core, themes, and plugins are dependencies in Composer. No more “which version are we running?” confusion — your composer.lock is now the single source of truth.
We built a migration system for three types of changes:
activate-plugin-name, and the system activates it automaticallyThis means that deploying a new landing page with a template, post data, plugin config, and media becomes fully scripted and auditable.
Images and assets no longer live inside wp-content/uploads in Git. They live in Cloudflare R2 (S3-compatible, no egress fees) and are synced during build/deployment. This keeps the repository lightweight and the workflow repeatable. According to Cloudflare’s official docs, R2 provides zero egress charges for object storage.
Each environment (dev, staging, production) is built afresh from the same source — not a “locked copy” of production. If it works in staging, it works in production. That means no “well it worked yesterday” edge cases.
We proved it. A full landing page from scratch was deployed, end-to-end, with this stack:
What was delivered:
How it was done:
The result:
Compare that to the traditional approach: develop locally, export/import DB, FTP uploads, plugin installs, media via admin, debug why something didn’t work… 2-4 hours later, you might be live.
Most WordPress teams don’t do this — not because they don’t want to, but because WordPress wasn’t built with modern DevOps in mind. Plugins expect admin installs, media expects uploads in the filesystem, and configuration expects manual edits. To make WordPress behave like a modern application, you must push against those assumptions. I pushed through until it worked.
And because of that, it matters:
I don’t just write code. I solve problems that many believe are “impossible” or “not worth the effort”.
When you hire me, you get:
This WordPress deployment system is not theory — it works in production, saves hours per week for my client, and can work for you too.
If your team is still doing WordPress deployments the old way—or if you’ve tried to automate and failed—I can help.
I’ve proven this system works. I’ve documented it end-to-end. And I’m available to implement it for your projects.
Whether you need:
Let’s talk.
I’m particularly interested in working with:
I’m Spencer Pope. I build systems that work.
Get in touch:
Let’s have a conversation about what’s possible when you stop accepting “that’s just how WordPress is”.
P.S. Want the technical deep dive? The complete implementation — build scripts, migrations, R2 integration — is documented in my [GitHub repository]. Or just reach out and I’ll walk you through it.
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